Project for Master's in Fashion Promotion, Communication and Digital Media in Istituto Marangoni
The class was asked to pick a fashion brand and dissect its latest FW collection. From there, a proposal for the brand's communication had to be created, considering online and offline channels.
I chose the Swedish brand Rave Review, notorious for its use of upcycled materials and maximalist aesthetic.
BRAND ANALYSIS
MERCHANDISING BOOK
Dissection of their FW23 collection
OMNICHANNEL VISUAL DISPLAY
Proposal for online and offline promotion of the collection
